Pride in Each product and Service


Who We Are

“You have enemies? Good. That means you've stood up for something, sometime in your life.” ― Winston Churchill

Run by a team of strategists, craftsmen and researchers whom after spending years in the corporate jungle decided to focus their energy and passion on something they love. With no random choices or compromises, we design and build tools that we are proud to use ourselves.

DICEROX was started by three friends – two of whom had survived as corporate warriors for far too long in the Swedish Automotive industry, while the other thrived as a PhD in Material Science, specialising in steel. DICEROX, then, is the result of experiences – both good and bad.

The automotive castaways mentioned earlier had worked together for years in the fields of innovation, concept design, branding, PR & marketing, before deciding to start their own consultancy and think tank, TEMPUS.MOTU GROUP, whose mission is to create impact around sustainability and innovation in the corporate world.

On this journey both discovered a mutual passion: creating real and tangible products that combine rugged functionality with the best craftsmanship, technology and design. That’s when Doctor Steel joined us.

Having discovered that a person can only survive so many corporate meetings and odd management decisions without sustaining permanent damage to ones’ soul, they slowly started to build their workshop, playing around with steel, wood resulting in lots of cuts and bruises.

Beside knives, DICEROX is actively developing products and services in areas such safety, search and rescue, and city utility products that serve everyone from the archetypal businessman or handyman to the gray man himself.

One thing remains central in everything we do – we take a sustainable and innovative approach to product categories that have not essentially changed or evolved for a very long time.


  1. Be proud of what you do.
  2. Dare to challenge the status quo.
  3. Don’t be an asshole, unless you need to be.


Challenge yourself: find the strength to define your purpose.


Ensure our children have a prosperous future.

Scroll to Top